Aashni Shah

Aashni Shah is the founder of Aashni + Co, a pioneering concept store in London’s Notting Hill established in the autumn 2012. Specializing in Indian high fashion, the store offers a curated range of haute couture, ready-to-wear, jewelry, and accessories by esteemed South Asian designers including Anamika Khanna, Sabyasachi, and Tarun Tahiliani. Aashni + Co has quickly become a prominent destination in London, known for its luxury offerings and attracting a diverse clientele from fashion enthusiasts to celebrities. Aashni Shah also serves as the Founder and Creative Director of Revivify HQ. She studied Directing and Theatrical Production at the National Film and Television School, and Directing and Editing at The MET Film School – Ealing Studios.