Aarti is a multifaceted beauty professional renowned for her expertise in South-Asian Beauty. She has left an indelible mark on the industry with roles spanning from beauty educator to brand consultant and beyond.
A frequent feature in publications including Marie Claire, The Guardian, Who What Wear and Grazia, Aarti’s insights resonate widely.
Recognized as one of the UK’s Best Hair & Makeup Artists by Harper’s Bazaar UK, Aarti has also been acclaimed as an inspiring industry leader by The British Beauty Council. Her dedication to diversity, equity, and inclusivity is exemplified by her role on the Diversity, Equity, and Inclusivity (DEI) committee.
As the founder of the South Asian Beauty Collective, Aarti continues to redefine beauty standards and empower individuals through her transformative work.