soft power
The rise of India as a global soft power
India is an enlightened nation with a vibrant soft power inheritance. The country is vividly conscious of the weight of its cultural engagement and requires putting in little more effort...
- Author Preethi Amaresh
- Date August 6, 2021
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India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story
India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...
- Author Dr Kamini Gupta
- Date May 5, 2019
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India’s Soft Power – A long shot perspective
Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...
- Author Mira Kaushik OBE
- Date April 23, 2019
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Brand India: The Soft Power Evolution
Ahead of the event, some of our panelists wrote on their perspective of how India utilises its soft power: Mira Kaushik OBE: ...
- Location Kings College London, Bush House, London WC2B 4BG
- Date May 1, 2019
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Ideas for India 2025: A Recap of a Great Conference
Ideas for India 2025 was a wonderful gathering of people from different backgrounds and places who are interested in the India story and the UK-India interactions. The conference started with...
- Author Akshay Walia
- Date August 25, 2025
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Ideas for India 2025 concludes as the first major international India conference after Pahalgam attack and UK-India FTA signing
LONDON, 31 MAY 2025: The annual India Week series of events, hosted by global advisory firm EPG, in conjunction with non-profit think tank Bridge India, concluded after hosting over 1,200...
- Author Bridge India
- Date June 3, 2025
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Business leaders, film stars and tech innovators meet at Ideas for India 2024
ACROSS ENGLAND, 6 July: India Week 2024 concluded with its centrepiece black-tie Celebration Dinner that brought together business leaders, film, music and TV stars, as well as tech and community...
- Author Bridge India
- Date July 14, 2024
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How progressive parties can better engage with India’s diaspora
Prime Minister Narendra Modi’s state visit to the US in June this year was a tour de force in strategic communications. On his last visit, 50,000 Indian diaspora came to...
- Author Pratik Dattani
- Date October 29, 2023
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Salil Shetty
Shetty has been a global leader in the fight for human rights for decades. Since 2018, he has been a Senior Fellow at Harvard University’s Carr Center for Human Rights...